A major wine merchant needs a new wine immediately to turn the company around and save it from closure. Your team needs to create a new wine and select appropriate packaging using a range of winemaking equipment and the guidance of an expert
| |
| Numbers: |
10 to 100 participants |
| Location: |
Indoors |
| Times: |
1.5 to 2.5 hours |
Emphasis:
Learning experience, innovation and marketing
The Objectives:
- Encourage creative thinking and imagination
- Stimulate creativity and thinking outside the box
- To practice sales & marketing skills
- Meeting deadlines and time scales
- To learn about wine
Introduction:
Lead by our jovial expert, teams will firstly learn the techniques of tasting, learn about grape variety and practice their swirling, gurgling and spitting techniques.
The Challenge:
Armed with new knowledge and resources they can then move onto creating their own wine sensation. The group will be split into teams and each team will compete to win the approval of our wine merchant and take home a case of wine.
The teams will blend wines and create their own packing design from the materials supplied. Budgets must be adhered to but our merchant wants to appeal to a market with a highly developed sense of humour.
Finale:
At the end of the session each team will present it’s newly blended wine to the judges with hilarious results.
