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The Apprentice

“Convince the BIG BOSS you have what it takes to get to the top with a series of tough projects with some serious selling.”

The Apprentice

Enterprise Team Events

Our apprentice teams will compete in a pitch to win business based on an actual company brief. They will be hired and fired along the way by our BIG BOSS Lord Sugar.


Team Building Event

Team Focus

  • Leadership
  • Competition
  • Sales and marketing
Numbers: 10 - 200 participants
Location: Indoors
Times: 2 - 3 hours

The Objectives:

  • To encourage leadership.
  • Understanding the customer
  • To create an agency environment for new ideas.
  • Budgetary control.
  • To encourage honest feedback from team members at the conclusion.


How it works:

Teams are set a series of projects, which each require different skills to be utilized in order for the tasks to be completed and, more importantly, to impress the boss! These projects are completely flexible and can be tailor made for specific company requirements. Projects will vary from merchandise, clothing, food, and perhaps even a new creation put forward by the apprentices. Teams must consider budget, target market, unique selling point, scripts and all sales, marketing and merchandise branding elements.

Example projects:

Clothing Design; Chocolate Challenge; Shopping Channel; Photo Shoot; New Products; Toy Story – and more all detailed below.


Each team will have up to two challenges depending on time. They must complete all challenges with different project leaders directing the team.


At the end of the session each team will present their ideas, marketing strategy, strap lines, mission statements, and support materials to the panel. This will be followed by a debrief from Lord Sugar.

They must be prepared for some light hearted criticism as the judges begin to sack teams resulting in a winning group HIRED by Lord Sugar…… THE APPRENTICE TEAM!

Programme Includes:

  • Event Manager
  • Choice of projects
  • Lord Sugar – our fabulous actor!
  • All equipment for projects
  • Fun prizes
  • £5 million public liability
  • Transport & Mileage

Optional Extras:

  • Film studio for shopping channel project
  • Video memento of the day
  • Apprentice awards and trophies